Tracey is a 30+- year veteran of the consumer package goods industry rich with experience in both sales and marketing.  In his early career, Tracey held several sales positions at blue chip companies such as Quaker Oats and Tropicana advancing to senior executive sales roles with brands which included developing and managing a national broker networks.  Tracey made the switch from carrying a bag to leading marketing initiatives with Bayer Consumer Care driving their One-A-Day, Alka-Seltzer and Bayer aspirin brands.   Tracey’s leadership drove the execution of account specific programs increasing both market share and sales with large retailers in all classes of trade (Mass, Food, Drug, Club, and Natural).  In his last position on the manufacturing side, Tracey led a marketing team that developed a proprietary private label brand of baby diapers for the world’s largest retailer.

Tracey has owned and operated his own marketing, sales and trade marketing consulting firm working with some of the most established CPG companies: large firms such as Johnson & Johnson and Pfizer to well-known emerging brands such as Limitless Brew Coffee, Smarty Pants Vitamins and Koia to name just a few.  Tracey has utilized his sales and marketing experience to assist his clients in increasing distribution, brand awareness and sales through innovative business building strategies.  Tracey has personally helped drive distribution at most of the major retailers in the Food, Drug, Mass, Club, and Specialty classes of trade. Tracey excels at developing trial building programs across retail channels through the connections he has developed over the years.

Tracey and Bruce got together during covid to develop the Road 2 Retail podcast in an effort to help small and emerging challenger brands navigate the retail landscape and prepare for growth.

In his free time, he enjoys spending time with his kids & their families and is active in his local church.

Call Tracey: (M) 850 225-4945